Our theme for 2025: Bullish on Business.

Admittedly, we didn't come up with the theme ourselves. “Bullish on Business” was the title of a workshop hosted by the Future Institute last week. The aim was to look at current disruptions and transformations through spectacles of opportunity, to inspire action rather than paralysis in the face of uncertainty. 

There were great impulses, valuable insights into megatrends, fresh perspectives and practical tips on how to quickly implement innovative business ideas. 

My personal take-away: Megatrends are slow-motion avalanches. 

At first, they move almost imperceptibly and are often underestimated. But once they pick up speed, they develop immense power and can transform – or overrun – entire industries. 

The trend toward non-alcoholic beverages is a fascinating example of how megatrends are changing our society and creating new markets. Combined with digitalization, it not only creates new business models, such as a non-alcoholic Späti in Berlin, but also to the corresponding distribution channels, including an online shop. 

I won't try to deny it: the next few years will be challenging. But with curiosity, courage and determination, we can create opportunities for innovation and progress. 

“A path is made by walking.” I look forward to traveling with you into a successful new year.